Beyonce’s Instagram posts are worth approximately $1 million each.

Social media research firm D’Marie Analytics have calculated that the ‘Formation’ singer could bring in that staggering figure if she was to work alongside companies to promote products.

The estimated figure is based on a number of different factors including number of followers, post reach, engagement and click rate.

Beyonce demonstrated her incredible social reach in February, when she announced that shock news that she was expecting twins with her husband Jay Z.

The singer’s artistic pregnancy picture quickly went viral and became Instagram’s most-liked picture ever – earning over 10.8 million ‘likes’ from her 98 million followers on the app.

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